Absolute Essentials of International Business

International business is a field of study that is becoming increasingly important and complex due to challenges to globalization. This shortform textbook introduces learners to the frameworks within which international business occurs and the range of actions that companies might undertake. It is a politicized field that requires readers to understand the economic, societal, cultural, and political frameworks that affect decision-making. This book is a refreshing and realistic brief reading for students required to understand the obstacles that global business practitioners must overcome to succeed.

Format: Paperback / softback
Length: 158 pages
Publication date: 29 April 2022
Publisher: Taylor & Francis Ltd

As the world faces new challenges in the era of globalization, international business becomes increasingly important and complex. This concise textbook provides an introduction to the frameworks within which international business operates and the range of actions that companies can take in these environments.

International business is a highly politicized field, and this book equips readers with the tools to gain a deeper understanding of not only the actions that companies may undertake but also the economic, societal, cultural, and political frameworks that shape decision-making.

With a refreshingly realistic approach, this book is an ideal brief reading for students who need to comprehend the obstacles that global business practitioners must overcome to succeed.

Weight: 290g
Dimension: 216 x 138 (mm)
ISBN-13: 9780367610777