Consumption Behaviour and Social Responsibility: A Consumer Research Approach

This book investigates consumer social responsibility (CnSR) by combining consumption behavior and social responsibility, proposing the C-A-C-B model and testing it using quantitative research methods. It appeals to readers interested in consumer behavior, research methodologies, social responsibility, and sustainability.

Format: Paperback / softback
Length: 450 pages
Publication date: 24 May 2021
Publisher: Springer Verlag, Singapore

This comprehensive book delves into the intricate realm of consumer social responsibility (CnSR), exploring the harmonious convergence of consumption behavior and social responsibility. It presents a novel theory of responsible consumption behavior, which is subsequently modeled and empirically validated through quantitative research methods. In doing so, the book unveils a groundbreaking consumer behavior model: the C-A-C-B (Concern-Attitude-Commitment-Behaviour) model.

This captivating book captivates readers with its diverse appeal, drawing interest from scholars and practitioners alike in the fields of consumer behavior, research methodologies, social responsibility, corporate social responsibility, segmentation and profiling, sustainability, and structural equation modeling with path analysis and confirmatory factor analysis. Furthermore, it provides valuable insights and practical recommendations that can greatly benefit businesses and governments alike.

The book begins by introducing the concept of CnSR, emphasizing its significance in today's interconnected world. It then delves into the theoretical foundations of responsible consumption behavior, drawing upon various psychological and sociological theories to explain consumer decision-making processes. The author develops a comprehensive framework that encompasses factors such as concern for social and environmental issues, attitude towards responsible consumption, commitment to sustainable practices, and actual behavior.

To empirically test the proposed theory, the book employs a rigorous quantitative research approach. It collects data from a diverse sample of consumers across different countries and industries, employing various survey instruments and statistical analysis techniques. The findings provide compelling evidence supporting the validity and reliability of the C-A-C-B model.

Throughout the book, the author employs a clear and engaging writing style, making complex concepts accessible to a wide readership. The use of real-world examples and case studies further enhances the understanding of CnSR and its practical implications. The book also includes a comprehensive bibliography and an appendix that provides additional resources for further study.

In conclusion, this book is a valuable contribution to the field of consumer behavior and social responsibility. It offers a comprehensive and evidence-based framework for understanding consumer behavior and promoting responsible consumption practices. By presenting a novel consumer behavior model and providing practical recommendations, the book empowers businesses and governments to make informed decisions that align with societal and environmental goals. This book is a must-read for scholars, researchers, practitioners, and anyone interested in shaping a more sustainable and responsible consumer culture.

Weight: 724g
Dimension: 235 x 155 (mm)
ISBN-13: 9789811530074
Edition number: 1st ed. 2020