Digital Type Design for Branding - Designing Letters From Source Stephen Boss

Clean used copy in very good condition.

The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet. The book will focus on the roots of each letterform and give the designers the knowledge of why weight variations (stress) exist and how to correctly apply them to their designs.

Key Features

A how-to resource for designers to referencee while designing letterforms.
The designer will be left with a clear understanding of why letterforms look the way they do, and the moethod and order of letterform development, enabling the designer to draw on history when developing their glyphs.
How-to illustrations will highlight the process and downloadable vectors will give the designer templates to begin their project.