Identity-Based Brand Management: Fundamentals—Strategy—Implementation—Controlling
$30.40
Price when purchased online
Free shipping
Free 30-day returns
Sold and shipped by the3dwallet.com
We aim to show you accurate product information. Manufacturers, suppliers and others provide what you see here.
$30.40
Price when purchased online
Free shipping
Free 30-day returns
Sold and shipped by the3dwallet.com
Free 30-day returns Details
Product details
| Management number | 201813400 | Release Date | 2025/10/08 | List Price | $15.20 | Model Number | 201813400 | ||
|---|---|---|---|---|---|---|---|---|---|
| Category | |||||||||
Format: Multiple-component retail product
Length: 314 pages
Publication date: 14 March 2023
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
The book covers topics such as brand positioning, the design of the brand architecture and brand elements, the management of brand touchpoints and the customer journey, as well as multi-sensory brand management and brand management in a digital environment.
Dimension: 240 x 168 (mm)
ISBN-13: 9783658401887
Edition number: Second Edition 2023
Bestseller ranking
Business
Correction of product information
If you notice any omissions or errors in the product information on this page, please use the correction request form below.
Correction Request Form