Joico InnerJoi Color Preserve Shampoo, 33.8oz

Need a shampoo that holds onto your hue? This naturally-derived, gentle cleanser locks down salon hair color with clean, caring goodness, putting your beautiful investment in conscientious hands. Fighting the inevitable fade, one protective lather at a time, Preserve Shampoo takes a safeguard approach to hair color with a unique combination of naturally-derived ingredients: Color-protecting Beet Root Extract helps safeguard vibrancy, while the power of Raspberry Seed Oil – a natural source of linoleic acid, phytosterols, omega-3/omega-6 fatty acids, and vitamin E -- delivers nourishing, shine-boosting results. This safe-and-gentle cleansing with 90% naturally-derived, Vegan ingredients, results in healthy, beautifully vibrant hair you can feel good about. Free of Parabens, Gluten, and SLS/SLES Sulfates.