New Venture Creation: A Framework for Entrepreneurial Start-ups

This textbook provides a systematic approach to starting a new venture, broken down into three phases: Research, Business Model Development, and Launch. It includes real-life case insights and quotes, as well as fictional case studies to explore how to choose ways forward on your entrepreneurial journey. The digital format of the workbook allows you to work through your thoughts and ideas on business development, and a new Digital Links booklet provides additional resources. The edition includes new material on anticipating new challenges, re-strategizing, sustainability, and diversity, making it an essential textbook for preparing for real-life entrepreneurial experience.

Format: Paperback / softback
Length: 568 pages
Publication date: 02 November 2023
Publisher: Bloomsbury Publishing PLC

This comprehensive textbook is designed to guide students through the process of launching and developing a successful business. Structured around the author's tried-and-tested New Venture Creation framework, it encourages practical learning and provides a systematic approach to starting a new venture. Broken down into three phases: Research, Business Model Development, and Launch, the book offers a wealth of information and actionable steps to help students navigate the entrepreneurial journey.

In the Research phase, students learn about market research, customer analysis, and competitive landscape analysis, essential tools for identifying opportunities and developing a viable business concept. The Business Model Development phase focuses on developing a robust business model that addresses the needs of customers and ensures profitability. Students explore different business models, such as subscription-based models, freemium models, and direct-to-consumer models, and learn how to evaluate their feasibility and scalability.

The Launch phase provides students with the tools and strategies needed to successfully launch their business. It covers marketing, branding, sales, and customer service, and emphasizes the importance of building a strong network of supporters and partners. The book includes real-life case studies and insights from successful entrepreneurs, allowing students to apply their knowledge to practical situations.

Additionally, the textbook includes a digital links booklet that provides access to company websites, interviews with entrepreneurs, and other valuable resources. These resources can be used concurrently with the book to enhance students' learning experience and provide a deeper understanding of the business world.

New Venture Creation is an essential textbook for anyone aspiring to start a business. It is accessible, practical, and grounded in academic insight, making it suitable for students from various backgrounds and disciplines. With its comprehensive coverage of the entrepreneurial process, students will gain the skills and knowledge needed to launch and develop a successful business in today's competitive marketplace.

Weight: 1127g
Dimension: 246 x 189 (mm)
ISBN-13: 9781350321793
Edition number: 3 ed