Persuasion: Social Influence and Compliance Gaining

The seventh edition of this textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to real-world contexts, encouraging students to develop and apply general conclusions about persuasion. It features expanded treatment of digital and social media, up-to-date research, international cases, and discussions of topics such as online influencers, disinformation, and message framing. It is the ideal textbook for courses on persuasion in communication, psychology, advertising, and marketing programs.

Format: Paperback / softback
Length: 474 pages
Publication date: 01 November 2023
Publisher: Taylor & Francis Ltd

The seventh edition of this esteemed textbook stands as a groundbreaking resource in the field of persuasion, offering a comprehensive and accessible presentation of major theories and their practical applications across diverse real-world contexts. In addition to introducing well-established theories and models, this text fosters students' ability to develop and apply broad insights about persuasion in various real-world scenarios. Throughout the journey, students are introduced to the practice of social influence in a wide array of contexts, including advertising, marketing, politics, interpersonal relationships, social media, and groups, across a range of topics such as credibility, personality, deception, motivational appeals, visual persuasion, and more.

The new edition of this textbook boasts an expanded treatment of digital and social media, reflecting the ever-evolving landscape of communication. It incorporates the latest research findings on persuasion theory and practice, providing students with a cutting-edge understanding of the field. Moreover, the book includes an increased number of international cases, allowing students to apply their knowledge in a global context.

Furthermore, the new edition delves into emerging topics such as online influencers, disinformation and fake news, deepfakes, message framing, normative influence, stigmatized language, and inoculation theory. These topics are of paramount importance in today's digital age, where persuasion plays a crucial role in shaping public opinion and behavior.

Designed as an ideal textbook for courses on persuasion in communication, psychology, advertising, and marketing programs, this resource is meticulously crafted to engage and inspire students. Instructors can greatly benefit from the book's downloadable test bank, instructors manual, and PowerPoint slides, which assist in effectively preparing course material and enhancing the learning experience for their students.

In summary, the seventh edition of this field-leading textbook is a testament to its commitment to providing students with a comprehensive and up-to-date understanding of persuasion. By offering a rigorous theoretical foundation and practical applications, this text equips students with the skills and knowledge necessary to navigate the complex world of social influence and make informed decisions in their personal and professional lives.

Dimension: 254 x 178 (mm)
ISBN-13: 9781032562018
Edition number: 7 ed