Planning and Managing Public Relations Campaigns: A Strategic Approach

This book is a widely regarded as one of the best how-to guides for planning and implementing PR campaigns, offering a 12-point plan for success and discussing new developments in the industry. It is supported by online resources and is invaluable for students and practitioners.

Format: Paperback / softback
Length: 352 pages
Publication date: 03 December 2020
Publisher: Kogan Page Ltd

The process of executing a PR campaign from inception to completion can be daunting, but this comprehensive guide offers invaluable insights and is widely recognized as one of the most effective how-to manuals available. Written in a concise and accessible style, the fifth edition of Planning and Managing Public Relations Campaigns provides a 12-step framework for ensuring the success of campaigns across various scales, encompassing essential aspects such as the role of public relations within organizations, the significance of context, research, and analysis, setting clear objectives, developing effective strategies and tactics, establishing timelines and resource allocation, conducting thorough evaluation and review, and addressing emerging trends in the industry, including the impact of the gig economy and online influencers on communication strategies.

To enhance the learning experience, this fully revised and updated edition incorporates discussions of recent developments, such as disruptive models, and includes fresh case studies to provide up-to-date examples of best practices. Furthermore, the book is supported by a comprehensive suite of online resources, including extended case studies, lecture slides, discussion questions, and assessment tasks, making it an invaluable resource for students and practitioners alike.

Weight: 538g
Dimension: 156 x 233 x 23 (mm)
ISBN-13: 9781789663204
Edition number: 5 Revised edition