Redefining Global Strategy, with a New Preface: Crossing Borders in a World Where Differences Still Matter

Companies must adapt to cultural, administrative, geographic, and economic differences between regions to create successful strategies. Pankaj Ghemawat's book "Redefining Global Strategy" provides practical management tools to help companies assess these differences and generate superior performance.

\n Format: Hardback
\n Length: 288 pages
\n Publication date: 01 May 2018
\n Publisher: Harvard Business Review Press
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The failure of many global strategies is attributed to the outdated notion of a one-size-fits-all approach, which no longer stands a chance in the increasingly interconnected world. Companies often mistakenly believe that the globe can be treated as a seamless marketplace, disregarding the significant cultural, administrative, geographic, and economic differences between regions. However, the reality is that most economic activity, including trade, real and financial investment, tourism, and communication, occurs locally rather than internationally. In this semiglobalized approach, companies can leverage geopolitical differences to create successful strategies. They must identify the barriers their strategies will encounter and build bridges to overcome them.

Pankaj Ghemawat, a renowned expert in global strategy, has conducted extensive research to provide practical management tools for creating successful strategies. His book, "Redefi: Global Strategy in the Age of Difference," offers valuable insights into assessing cultural, administrative, geographic, and economic differences between regions at the industry level. It helps companies decide which differences require attention and track the implications of specific border-crossing actions on their ability to create value. Ghemawat emphasizes the importance of optimizing strategies for the three A's: adaptation (adjusting to differences), aggregation (overcoming differences), and arbitrage (exploiting differences).

Through in-depth examples, Ghemawat showcases how companies such as Cemex, Toyota, Procter & Gamble, Tata Consultancy Services, IBM, and GE Healthcare have adeptly managed cross-border differences. He also shares examples of other well-known companies that have faced challenges in this domain. Redefi is a crucial resource for any business competing across borders, as it provides a comprehensive framework for navigating the complexities of global strategy.

\n Weight: 508g\n
Dimension: 241 x 166 x 27 (mm)\n
ISBN-13: 9781633696068\n \n