Researching and Analysing Business: Research Methods in Practice

Researching and Analysing Business: Research Methods in Practice provides a comprehensive guide to data collection and analysis techniques, covering quantitative and qualitative perspectives, with examples, data sets, and practical exercises. It is essential reading for advanced undergraduate and postgraduate students, PhD students, and academics in business and management.

Format: Paperback / softback
Length: 438 pages
Publication date: 08 December 2023
Publisher: Taylor & Francis Ltd

Researching and analyzing business involves a comprehensive approach to gathering and evaluating data from both quantitative and qualitative perspectives. This essential guide, Research Methods in Practice, offers a user-friendly and practical exploration of various data collection and analysis techniques within management. It serves as a comprehensive reference tool, covering a wide range of methodologies and examining both the theoretical foundations and their practical applications. The book delves into systematic literature reviews, secondary vs primary sources, qualitative vs quantitative research, combining qualitative and quantitative methods, qualitative and quantitative research method approaches, FsQCA, data mining, and sentiment analysis. Each chapter is packed with examples, data sets, practical exercises, easy-to-follow slides, and a glossary, empowering readers to grasp and apply research approaches while critically assessing their strengths and limitations.

Unique in its practical approach, the book draws insights from active researchers, making it an invaluable resource for advanced undergraduate and postgraduate students studying research methods as a core module within business and management courses. It is also a valuable tool for PhD students and academics in the field. Additionally, online support materials, including PowerPoint slides, are available to enhance the learning experience.

By embracing this comprehensive guide, readers will gain the skills and knowledge necessary to conduct effective research in the business world, enabling them to make informed decisions and contribute to the field of management with insightful discoveries.

Dimension: 246 x 174 (mm)
ISBN-13: 9780367620653