Strategic Communication: Campaign Planning

Strategic Communication is a book that covers the principles behind strategic communication planning and the professional practice steps involved in researching, planning, writing, evaluating, and implementing a communication strategy. It links strategic communication campaign planning to medium and long-term business activity and how organizations deal with issues. The third edition includes new international cases, professional exercises, discussion questions, chapter exercises, and In Theory panels, making it an essential text for students of professional communication and professionals transitioning into the field.

Format: Paperback / softback
Length: 278 pages
Publication date: 20 June 2023
Publisher: Taylor & Francis Ltd

Strategic Communication is a comprehensive and in-depth exploration of the principles and practices underlying strategic communication planning. It delves into the intricate steps involved in researching, formulating, writing, evaluating, and implementing a comprehensive communication strategy. This book establishes a strong connection between strategic communication campaign planning and medium- to long-term business activities, as well as how organizations address various challenges and opportunities.

The third edition of this text has been extensively revised to enhance its relevance and effectiveness. It includes a wealth of new international cases and professional exercises that allow students to apply theoretical concepts to real-life situations. Thought-provoking discussion questions and chapter exercises encourage students to think critically about communication strategy and explore its various aspects. In addition, "In Theory" panels highlight key theories and illustrate the significant connections between theory and practice.

Designed to be accessible and comprehensive, this text serves as an essential resource for students pursuing a career in professional communication and for professionals transitioning into the field of Strategic Communication. It provides a solid foundation for understanding the strategic implications of communication, developing effective communication strategies, and achieving organizational goals. Whether you are a business professional, marketing specialist, or communication practitioner, this book offers valuable insights and practical tools to enhance your communication skills and contribute to your professional success.

Weight: 538g
Dimension: 174 x 246 x 21 (mm)
ISBN-13: 9781032329734
Edition number: 3 ed