Successful Digital Transformation Initiatives in SMEs: A Relational Goods Perspective

This book examines the role of workforce involvement in digital transformation and develops the Relational Goods model to evaluate how it influences success alongside innovation traits, time, and communication channels. It focuses on SMEs, which experience greater difficulties in keeping up with the digital revolution, and proposes the Relational Goods model to a refined DOI framework including the role of relationship and managerial support in technology adoption.

Format: Hardback
Length: 93 pages
Publication date: 01 August 2023
Publisher: Springer International Publishing AG

While it is undeniably evident that the active participation of the workforce is paramount for the successful implementation of digital transformation initiatives, it is equally conspicuous that inadequate attention has been given to emerging strategies aimed at convincing employees to actively engage in these endeavors. To address this gap, this book delves into the realm of Relational Goods, the intricate and reciprocal connections that exist between employees within the framework of the Digital Organization Innovation (DOI). By examining how these relationships impact the success of digital transformation alongside innovation traits, time, and communication channels, the book aims to provide valuable insights into the factors that contribute to the success of SMEs, which face greater challenges compared to their larger counterparts in keeping up with the rapid pace of the digital revolution.

The authors of this book take a novel approach by developing the Relational Goods model and refining it into a comprehensive DOI framework. This framework encompasses the crucial role of relationship and managerial support in facilitating the adoption of technologies that have the potential to transform the business. This book holds immense interest for scholars, students, and professionals in the fields of management, digital transformation, SMEs, and Human Resource Management (HRM). It offers valuable perspectives and practical insights that can aid in understanding the complexities of workforce involvement in digital transformation and contribute to the development of effective strategies for organizational success.

Dimension: 210 x 148 (mm)
ISBN-13: 9783031364648
Edition number: 1st ed. 2023