The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing

This book provides a plan for CMOs to use AI to map out initiatives for success, based on a best-practice, five-stage framework. It offers examples of brands that have successfully woven AI into their marketing strategies and discusses the implications for marketing leaders.

Format: Hardback
Length: 272 pages
Publication date: 18 May 2021
Publisher: Stanford University Press

This comprehensive guide provides CMOs with a strategic roadmap to map out initiatives that are meticulously sequenced and strategically designed for success, regardless of the stage of their marketing organization's journey. The authors delve into critical questions that marketers must address, such as how to effectively leverage artificial intelligence (AI) and machine learning (ML) in their marketing strategies. In the opening chapters, they offer a comprehensive overview of AI, distinguishing it from traditional computer science approaches. Subsequently, Venkatesan and Lecinski present a best-practice, five-stage framework, coined as the AI Marketing Canvas, which outlines a practical approach for integrating AI into marketing endeavors. This framework is grounded in extensive research and insightful interviews with renowned marketers, providing valuable insights and real-world examples of brands that have successfully implemented AI across various stages of their marketing strategies. Throughout the book, Venkatesan and Lecinski offer valuable guidance and practical examples of brands, including Google, Lyft, Ancestry.com, and Coca-Cola, that have successfully integrated AI into their marketing approaches. The concluding chapters shed light on important implications for marketing leaders, emphasizing the impact on their teams and organizational culture. By leveraging the insights and practical strategies outlined in this book, CMOs can empower their teams to navigate the complexities of AI and drive sustainable growth and success in the ever-evolving marketing landscape.

This comprehensive guide provides CMOs with a strategic roadmap to map out initiatives that are meticulously sequenced and strategically designed for success, regardless of the stage of their marketing organization's journey. The authors delve into critical questions that marketers must address, such as how to effectively leverage artificial intelligence (AI) and machine learning (ML) in their marketing strategies. In the opening chapters, they offer a comprehensive overview of AI, distinguishing it from traditional computer science approaches. Subsequently, Venkatesan and Lecinski present a best-practice, five-stage framework, coined as the AI Marketing Canvas, which outlines a practical approach for integrating AI into marketing endeavors. This framework is grounded in extensive research and insightful interviews with renowned marketers, providing valuable insights and real-world examples of brands that have successfully implemented AI across various stages of their marketing strategies. Throughout the book, Venkatesan and Lecinski offer valuable guidance and practical examples of brands, including Google, Lyft, Ancestry.com, and Coca-Cola, that have successfully integrated AI into their marketing approaches. The concluding chapters shed light on important implications for marketing leaders, emphasizing the impact on their teams and organizational culture. By leveraging the insights and practical strategies outlined in this book, CMOs can empower their teams to navigate the complexities of AI and drive sustainable growth and success in the ever-evolving marketing landscape.

Weight: 582g
Dimension: 161 x 238 x 28 (mm)
ISBN-13: 9781503613164